Job Description: Content & Digital Marketing Lead

• Job title: Content & Digital Marketing Lead
• Job Type: Full-time, hybrid, mobile and flexible.
• Schedule: Monday to Friday (but possibly the occasional weekend).
• Reports to the CMO.

About Convivia

We are Convivia – A fun-loving property group, looking for the right individual to join our ambitious and expanding team. With property development at our core, we are working on increasing the brand awareness and relevance of Convivia in an exciting sector and want to capture its evolution as well as our extraordinary company growth. We are revolutionising affordable housing and we want to be synonymous with quality.

We’re London and Sussex based though work closely with our strategic partners throughout Europe and beyond.

Our brand ambition is to become the recognised gold standard for public housing worldwide.

Only the ‘convivial’ needs applying.

Above the role

This is a first-class opportunity for a candidate with a passion for writing and that wants to work on a wide range of digital campaigns and who loves working in an analytical role where the individual will see the results of his/her/their insight, and input and hard work.

Role and Responsibilities

• Support the business in developing the digital marketing strategy and budgetary requirements.
• Develop, implement, track, and optimise digital marketing campaigns across all digital channels, including o Implementing the SEO strategy to increase the number of visitors to the website(s) and achieve high-ranking placements in search results.
• Create impactful and creative copy for the web, social media, advertising, and marketing collateral. Work closely with design agencies to support our digital campaigns.
• Work with the business to finalise messaging houses per target segment; and develop a content calendar for the group per segment and per digital channel – on a monthly and quarterly basis.
• Ensure content is of the highest quality to match branding and tone and is consistent across all platforms.
• Responsible to evolve and maintain the Convivia website.
• Manage and track performance for social media advertising campaigns or any other lead generation activities.
• Implement the organic social media strategy and increase user engagement, traffic to our websites, and the number of followers across multiple social media channels
• Daily, weekly, monthly, quarterly, and annually reporting when needed or requested for a multitude of purposes
• Keep up to date with trends in the market and competitor behaviour
• Utilise strong analytical ability to evaluate customer experience across multiple channels and outline improvements (i.e., usability based on learnings from Google Analytics).
• Creation of automated customer email campaigns within relevant software systems; and a company newsletter
• Partner with our Videographer to capture content for our social media channels.
• Partner with the team to identify new content angles.

Skills and Experience

• 3-5 years of experience in content creation, digital marketing, social media, lead generation and account-based marketing.
• Proven experience in creating a content calendar monthly and driving lead generation campaigns.
• Fantastic writing skills.
• Technically curious and with knowledge of HubSpot, WordPress, MailChimp, Google Analytics and other MarTech.
• Enthusiastic, knowledgeable, analytical thinker with core knowledge of social media, and SEO combined with an interest in developing experience within PPC and Google Ads.
• Experience with the measurement of digital marketing performance metrics and the tracking of ROI.
• Have a ‘can-do’ attitude and be able to step up to the challenges of working in a fast-paced environment with accuracy and reliability.
• Being a people person, you will want to work in a position and business where collaboration across your wider team and your opportunity to learn and develop are guaranteed.

• Attention to detail.
• Very good verbal communication skills.
• Very good project management skills.

KPIs (preliminary) – all % and targets to be achieved

• Increased traffic to Convivia website (organic, referral and paid)
• Increased number of followers on our key social media channels.
• Increase the number of views on our videos (and subscribers).
• Increase engagement particularly – watch time.
• Increase % rate from MQL to SAL.
• Published monthly and quarterly content calendar for digital.
• Reduction of cost per lead by X%
• Increase Google ranking
• Capture vs Conversion rate
• Email marketing performance
• Leads acquisition via Live Chat

Compensation

Salary: Competitive

Benefits:

• Additional leave
• Casual dress
• Company events
• Foreign travel
• Flexible schedule
• Sick pay

Apply

• Applicants must have a permit to work in the UK.
• We will also require your most recent CV.